Ways to Launch Your E-Book
It is said that the success in your digital self-publishing will largely depend on how the value of your book is perceived and how strong is your marketing plan. It is not enough to have a brilliant piece of work and an online retailer and other platforms to make the promotion for you. Realize that new titles and over a million books are being carried by these e-platforms every single day. Thus leaving your book on these platforms without input to make it known, the probability of it being ignored is high. Thus what you need is to put some effort on your work and spend some money for its advertisement. With the power of the internet, this mode will make it easier and cheaper if you are an author on a budget.
One way of promoting your e-book is by creating an ascension model, meaning, you make your first book like a teaser to build your rating and popularity, with others pricing their books at very low cost and some at even offering it for free at a limited date. You can also share links to family and friends as to where you are selling your book.
Getting good reviews and recommendations from your readers is a great manner on how you can increase your sales in the future, especially if your readers are into social networking.
Offering free promotion of your book is about creating an appetite for your work, and at the same time making sure that the perceived value of your book is still intact.
You can also promote your e-book by including it as coupons on print publications where the potential buyers can collect your coupons in exchange for access part of your work. This kind of promotion is viewed as quick, does not cost you so much money and easily accessible by your potential buyers of your work.
People nowadays are into social media like blogging, so it is a good idea to connect with bloggers who can help you in your campaign. Be aware that the same readers who love e-book are the very same people who subscribe to blogs according to observations. Be informed that the blog community is very wide, with thousands of them popular in each country, and they have various topics that you can choose where to insert and plug in your book.
When you create or develop your book, you have to remember that it is for the readers, for others to buy and enjoy of its content, and thus you have to identify your market readers as part of your marketing plan to be successful in the launching of your book.